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Archive for 'Branding Strategies' Category

Brand Extension; Going from Consumer to Commercial

11 January 2010

As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche. Armor All is the newest company to offer it’s brand name customer loyalty to sell these products. They […]